When I first blogged about how much I admire men of a certain age for their body comfort on the beach in the post Men: It isn’t junk, people started sending me a certain ad for Southern Comfort.
It’s worth watching. I hadn’t seen it as I don’t have a television.
The ad is part of the Whatever’s Comfortable campaign which Southern Comfort describes as being “all about championing the attitude it takes to be yourself, and celebrates those people who captivate us because of it.”
It’s also spoofed here in an ad for Save the Children.
In the post I wrote that I was worried about how much the world had changed for younger men and how I missed the forgiving furry bellies of older men on the beach.
Our tolerance for men’s bodies that don’t meet our standards of normative thinness is fast going away. (See Men, meet…
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